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Home > Learning Center > Life Insurance
Needle Nose Ned Turns Hero After a Disaster
In the movie Groundhog Day, Ned Reyerson, the insurance agent, hounds Bill Murray's character to buy life insurance. If you haven't seen the movie, you cannot appreciate how much he hounds Murray. Hound probably doesn't do the act justice. Ned plays the perfect life insurance agent who has longed been mocked for his over zealous attitude towards insurance products, most of which are nothing more than necessary evils we think we'll never need. How can someone be that excited about insurance?
What happens when you meet Ned Reyerson? What do you do when Ned shows up at soccer practice, church, or the neighborhood party? Do you dread the potential insurance conversation as much as most people do?
Don't blame Ned. Well, blame him a little. Ned and his breed come from huge insurance companies who train their people to take advantage of social situations. Agents are taught to be marketing themselves all the time. Ned is told the same story told to thousands of life insurance trainees before him. Poor Ned. Someone should tell new life insurance salesman about how they will be perceived at parties. Maybe Ned would think twice about becoming a life insurance agent. Statistics say only one of ten insurance agents make a career of insurance. Some of those who leave the business probably do so after a party or get together where they sit in a corner by themselves. Inevitably, Ned's wife is the only one brave enough to talk to him at the party. She, however, soon loses interest when Ned discusses who at the party needs life insurance. Instead of charades, everyone at the party engages in an unspoken game of "avoid Ned".
It's their fault, we say. If those life insurance agents wouldn't be so obnoxious, it might be easier to talk to them. Car insurance agents seem slightly higher on the food chain because they tend to be reactive instead of proactive. Maybe the companies they work for take a less aggressive approach to "party marketing techniques".
Life insurance agents easily have it the hardest. Have you ever witnessed the look on someone's face when he/she asks Ned what he does for a living? Talk about fear. Ned could be as nice as mother Theresa. He could be father of the year. It doesn't matter. The poor soul who asked the question has already made up his or her mind. They only thing of importance becomes how to end the conversation as quickly as possible. The person thinks, "If I cut this conversation off right now, Ned won't be able to talk life insurance". You blurt something out like, "I have enough life insurance already", or "I hear my wife calling me". You probably don't have enough life insurance. That's beside the point. You don't talk business at parties and wish insurance agents wouldn't either.
But, when disaster strikes, who is the first person you call? In the case of the recent hurricanes, insurance agents got calls from clients. In the case of a death, the spouse calls whom else but Ned, the life insurance agent. Ask a widow how she feels to see Ned at the door with a check, which will take care of your family financially.
Thanks to Groundhog Day, the life insurance agent and Ned Reyerson are one in the same. I should poll life insurance agents to see how many times they have been called Ned Reyerson. It bet the percentages are high.
Maybe Ned needs to be avoided at parties. Maybe the key to a good time is conversation that doesn't include life insurance. But, after the hangover wears off, call Ned. Make sure your family is covered.
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